I am a passionate product designer based in Los Angeles, California. With over 10 years of experience in graphic design, fashion photography, and art direction, I have helped organizations solve complex problems by generating thoughtful and creative visual designs – ultimately magnifying the brand’s visibilities by amplifying their stories.

I am a hands-on leader with strong communication skills, and have an expansive understanding of marketing, brand objectives, and consumer needs. With over a decade of creative experience, I have developed a “gut” feeling that acts as my design compass to navigate through this messy Information Era. Combining it with a user-centered mindset and sensitivity, I drive UX features and UI designs from concept to release, making complex interactions approachable, intuitive, and user-centered. As a former Senior Art director and UX designer for Adobe, As the former creative director for J.ING, a women apparel company, I have diligently developed a distinctive identity for the up-and-coming fashion brand with assets such as editorial campaign, e-com photo, visual design, site layout/wireframe, print collateral, etc …  

When I am not working, you will likely find me drinking coffee, hiking, or hanging out with my wife and our dog, Pepper, by the beach under the beautiful California sky.