Martin
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Strategic Creative Leader — UX · Brand · Art Direction
BIOI connect design systems, brand identity, and art direction to build cohesive, scalable experiences across digital and brand touchpoints.
Currently based in Los Angeles, I lead multi-stakeholder UX + brand initiatives for B2B SaaS and multi-brand e-commerce. I’m open to Senior/Lead Product Design, UX Lead, or Creative/Design Director roles where strategy, systems, and visual storytelling intersect.
FEATURED WORK
Website Rebrand 2025
Led UX optimization and cross-team collaboration between internal stakeholders, branding agency 553DR, and Webflow partner Shadow Digital. I facilitated strategy and brand workshops, aligned stakeholders around a clear site vision, and oversaw creative execution to ensure the new DataVisor.com is cohesive, scalable, and performance-minded from concept through implementation.
Client
DataVisor — a leading AI-powered fraud and risk platform for global financial institutions.
Project Duration
50 days
SELECTED ARCHIVESA selection of earlier UX and design explorations spanning instructional systems, workflow design, and product storytelling
Adobe - Instructional Design
Designed instructional content and flows that improved tutorial clarity and usability across Adobe apps
Lifo - Branding Design
Created a distinct brand identity for Lifo, strengthening its visual presence and fostering deeper user connection with the service.
Adobe - Accessibility Components
Designed accessibility-first UI controls for inline animations. Improved usability, reduced distraction, and advanced Adobe’s accessibility compliance.
Adobe - HVA flow map
Unified complex customer journeys across apps and devices into a single flow map. Adopted by devs and creative directors as the foundation for workflow redesign.
SKILLSUX/UI Design
End-to-end expertise from research to execution. I lead competitive analysis, user research, and journey mapping through to wireframes, prototyping, and usability testing — ensuring experiences are both user-centered and business-aligned.
Cross-Functional Leadership
Proven ability to bridge design and development. I align UX, visual design, marketing, and engineering teams, ensuring ideas translate seamlessly from concept to implementation and maintaining stakeholder alignment throughout.
Design Systems & Multi-Brand Strategy
Extensive experience building and scaling design systems across multiple brands. Skilled in balancing global consistency with brand-specific identity, enabling efficient developer handoff and cohesive multi-brand user experiences.
Project Management
Skilled in leading cross-functional teams, setting timelines, managing budgets, and resolving issues — with a focus on delivering measurable outcomes and stakeholder satisfaction.
Visual Storytelling & Creative Direction
Background in professional photography and creative direction. Experience managing shoots, coordinating vendors and talent, and delivering post-production editing. These visual storytelling roots continue to inform my design leadership today.
PROFESSIONAL TESTIMONIALS“Martin is a highly skilled and motivated individual. I got the chance to work with him on a few projects in 2022/2023. I highly appreciate Martin's effort and attention to detail which transformed our entire user workflow. I highly recommend Martin for any Product/Growth Design projects.”
Allison McGrath
Associate Creative Director for Creative Cloud at Adobe
Karthikeyan D
Adobe Senior Product Manager
“I had the pleasure oversee Martin's UX projects with Adobe and was so impressed with the quality of his work, work ethic, and positive attitude. He is exceptionally communicative, fast, and thorough. With heaps of self-efficacy, he could take a project, identify and investigate the unknowns, and come back with a host of possible solutions and a clear pov. His background in both experience design and art direction makes him a powerhouse addition to any team lucky enough to work with him.”
“Martin is a thoughtful, collaborative and detail-oriented designer who is delightful to work with.”
Gail Blumberg
Adobe Designer
Let's connect
Let's connect
I’m always happy to chat about UX leadership, design systems, and brand expression.